Surface Design · 2023 – present

PatternLab × Prisma

Repeat Pattern · Digital Print

Model wearing an Impression pattern dress for Prisma

PatternLab is a textile and surface design project at Aalto University, where students act as a professional studio, creating patterns individually and selling them to S-Group. The designs address four categories: women's indoor, sleepwear, plus size, and home textiles.

Combining trend research and an understanding of client needs, each design began with hand-drawn drafts featuring natural elements, refined into vector repeat patterns with multiple color and scale combinations — an iterative process that resulted in tailored designs across sub-collections including Impression, Cheerful Periwinkle, Matches Flowers, Petits Soleils, Hydrangea, Shell Flowers, Tulips, and Elegant Reeds.

Achievements

Drove 36% of total patterns sold to S-Group through trend research and sales analysis in a 10-designer team
Achieved a record-breaking 33% of total pattern sales in PatternLab's 20-year history
51% of Prisma's 2024 PatternLab products feature these designs, continuing into 2025

Impression repeat pattern in navy, teal, and white

Impression repeat pattern tile in navy and blue leaf motifs

Cheerful Periwinkle floral repeat pattern

Matches Flowers repeat pattern in navy and orange

Petits Soleils berry repeat pattern in red and pink

Hydrangea repeat pattern in pink, blue, and orange

Shell Flowers repeat pattern in coral and green

Tulips repeat pattern in cream, green, and blue

Elegant Reeds repeat pattern in olive and blush

Summer Flowers repeat pattern in blue and coral